As Online Polling Reaches Mainstream, the Future is Mobile

The Wall Street Journal reported last week that online polling is becoming a necessity for reputation-conscious brands,  describing how companies facing crises are increasingly engaging in daily online tracking polling to focus on their  corporate reputations. According to the WSJ, even polling firms who have previously shunned the use of online research are now increasingly incorporating it alongside their phone operations.

Online polling has been an integral part of PSB’s offering for more than a decade; we have long believed in its fundamental ability to capture swift, accurate quantitative results. But while we are pleased to see that the online polling revolution is getting some attention, our focus remains on the cutting edge… and innovation in the industry is by no means only taking place online.

PSB recently launched Mobile Pulse, our new mobile research platform. Mobile Pulse allows our clients to reach the 4.1 billion mobile phone subscribers worldwide and capture real-time feedback and insight. 60% of the world now has access to mobile phone technology, versus the 26% who are on the Internet – and this high penetration goes a long way to address some of online polling’s limitations. In addition, mobile research offers much higher response rates than other forms, (95% of text messages are opened, versus only 25% of emails), making it ideal for Point-of-Sale polling.

Mobile Pulse is the next step in PSB’s commitment to providing our clients with cutting-edge insights- there will be many more innovations to come.